What an amazing day! The sun was out. Signs of spring were everywhere. Plus, I had a great photo shoot for She Ridz!
She Ridz is a new company focused on quality apparel for active women. The brand’s first line includes a variety of comfortable, but very sexy, under garments. Product will be hitting stores this spring! How exciting is that?!
Jessica, the owner, is a motorcycle enthusiast and is breaking the stereotypes of “biker chick.” Jessica has a tack-sharp business sense and is lovely inside and out. I particularly love that she has a strong vision for her brand and knows exactly where she wants to take it. I’ve met very few entrepreneurs with as much drive and focus as Jessica. She’s fantastic!
As a commercial photographer, I love working with a company to build a brand’s visual identity. I did it for a decade and a half as a marketing/creative manager. Now I get to bring my experience to commercial photography. I love marrying the marketing and artistic sides of my brain to produce something amazing for a company.
I still have a lot of photos to go through from today’s She Ridz shoot. However, there’s nothing more fun than a sneak peek, right? I really do LOVE my job…